May 27, 2024
The story as to why a snaffle became a signifier for the luxury fashion house starts with its founder. Guccio Gucci worked as a luggage porter at The Savoy, London, when his fascination with the equestrian world started, seeing it as the sport of the rich and famous people who took up residence at the hotel.
But it didn’t come into form as a loafer until his son Aldo Gucci took over the business (along with his brothers Rodolfo and Vasco). So it goes, Aldo designed a pair of dressy loafers as a response to the moccasins that Bass Weejuns were producing, having noticed that the sleek designs were popular with American prepsters. Gucci stamped it with the horsebit detail in honour of his father, and in doing so created a staple shoe that is both discreet and distinguishable
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